DEFINITION OF "HOLISTIC": Adjective. PHILOSOPHY: Characterized by the belief that the parts of something are intimately interconnected and explicable only by reference to the whole. MEDICINE: Characterized by the treatment of the whole person, taking into account mental and social factors, rather than just the symptoms of a disease.
A bit of background... Annika's interest in holistic wellness and nutrition started shortly after she moved to New York in 2009. She came for an internship with the Permanent Mission of Finland to the UN, as a part of her Master's Degree in Economics from Hanken School of Economics in Helsinki, Finland. After graduating she decided she wanted to stay in New York, and got a job offer from a natural & organic food distribution company called Gourmet Guru (currently owned by UNFI, the largest distributor of natural food products in the US). Gourmet Guru was a smaller distributor of only the highest-quality natural & organic foods, as well as high-end and/or imported foods. It was cutting-edge, and the first company to bring a lot of the most popular food items and brands to the country since it was founded. Working as a sales representative (and later marketing director / chief of marketing) in this field inspired Annika to learn everything she possibly could about food - why natural/organic is healthier and better; how food in general impacts our health - and the industry. In 2012 she decided to get certified as a holistic health coach from the Institute for Integrative Nutrition; a program that teaches hundreds of different dietary theories, practical lifestyle management techniques, and innovative coaching methods with some of the world’s top health and wellness experts. Holistic health is recently recognized as a complex and overlapping system which includes the importance of sustainable food production & consumption, organic farming, and more humane practices.
In 2016, when Annika decided to learn how to build software, her holistic understanding of how technology ties back to everything else significantly increased; positive & negative impacts, future hypothetical upsides vs downsides, etc. Technology is built by humans after all. Holistic healing is more than just coaching. It is the practice of conducting a form of surgery. Not in a physical sense as such, even though ultimately it will impact all parts of a person. However, instead of addressing the problem/s, a healer digs deep into the root cause of it/them, until they're removed. After that, there is an adjustment phase where the healer helps the client become aware of the new state of being, in order for the healing to work permanently, or until something else rises up to the surface.
Annika's passion is to generate more awareness, solve problems, and help others; all the way from an individual person, to a family unit, friend group, company, nation of people, the human species... Awareness has a tendency to trigger a ripple effect and spread. She firmly believes that we can really only be good to others when we've learned how to love and be good to ourselves. This involves acquiring a deep understanding of why we operate the way we do, why we've developed certain habits and patterns - mental and physical - and how we can rid ourselves of those which do not serve us.
Making this world a better place starts with the individual.
Annika aims to prove that you can be healthy and happy, even when you're living a very busy life and have limited time. Balance is everything, and you can do anything in moderation. You don't have to solely strive towards “meditating and eating kale”. You can have a wild night out and still get in your four times of exercise per week, etc. Yes, you really can. Understanding how our bodies generate and release energy is crucial to our own wellbeing.